I fondly remember the occasion, in a previous place of employment, when we posted a news story on our website claiming that a new Muppets feature film was being produced. For a chance to star in the film, and be paid £1000, all members of the public had to do was send us a picture of themselves pretending to be a Muppet, with the subject line ‘I am a Muppet’. There were some beauties.
April Fools’ Day is a magnificent institution, and it’s difficult to pick an all-time favourite. I loved it when the Guardian launched a real-time blog counting down to the royal wedding, (provoking righteous ire in its intellectually superior yet humourless readers), but I also have a soft spot for the Brighton DJ who fooled hundreds of people into an abortive day trip when he announced that a life-size replica of the Titanic would be sailing past Beachy Head.
My favourite April fool of 2012 though came from Warby Parker eyewear. For a couple of years I have hankered after a pair of their snappy yet reasonably-priced frames, (sadly only available over the pond, as far as I can tell), and it’s probably a good indication of how stylish they are that they even look good on dogs.
Lastly, few companies have such a crafty appreciation of their audience as Lynx. Imagine my surprise to see my old housemate Will in their April Fools’ Day viral.